In this project, we partnered with Spread Athletics, an emerging American football-focused brand, to build a complete identity system designed to support both local communities and the growth of the sport across Europe.

The client’s vision was to create a brand that delivers high-quality products while filling a gap in the European market, where American football lacks strong representation outside of major clubs. The objective was to develop a flexible and scalable identity that could unify teams, resonate with athletes and fans, and expand across different clubs and regions.

Our approach was to build the brand from the ground up, creating a custom typeface and a versatile design language that can be easily adapted across multiple teams and applications. We developed the full brand identity and extended it into product design by creating the first clothing collection, including official American football gear, jerseys, and a lifestyle apparel line. The result is a strong and adaptable brand foundation that empowers communities, supports athletes, and positions Spread Athletics as a key player in the growth of American football in Europe.