In this project, we collaborated with RapidsCrew to develop a limited-edition colorway for their latest slide release, transforming a minimal product into a rich and immersive storytelling experience.

The client’s objective was to create a distinctive identity for the release that would elevate the product beyond its functional nature, giving it emotional depth and cultural resonance. Inspired by the soft beige tones of the desert, the concept evolved into ‘Desert Rose’ a narrative rooted in contrast, fragility, and beauty emerging from harsh environments.

Our approach was to build a complete universe around this idea, imagining the slides as being crafted from sand through a futuristic 3D printing process. We developed a full 3D teaser campaign, marketing assets, and a custom packaging system featuring a desert rose motif and a Persian poem “عشق در کویر چون گل سرخی است که در سراب می‌رقصد” “Love in the desert is like a red rose dancing in a mirage.” adding a poetic and symbolic layer from my personal experiences to the ensemble. From colorway development to storytelling, branding, and packaging, every element was designed to evoke emotion and create a memorable, collectible release.