In this project, we partnered with RinnerCup, an extraordinary judo competition founded by legendary athlete Teddy Riner, to craft a complete brand and digital experience that reflects the energy and inclusivity of the event.

The client’s goal was to create a brand that resonates with athletes, supporters, and the broader judo community, while highlighting the competition’s unique commitment to inclusivity, welcoming both emerging talents and visually impaired competitors. Objectives included building a recognizable identity, enhancing digital engagement, and producing merchandise that embodies the excitement and prestige of the event.

Our approach was to develop a vibrant and versatile brand identity that captures the intensity, tradition, and accessibility of judo. We designed the logo, visual language, website UX/UI, event merchandise, and clothing lines, ensuring a consistent and engaging experience across all touchpoints. The resulting identity brings the spirit of RinnerCup to life, uniting participants and fans in a truly memorable sporting celebration.