In this project, we collaborated with ZooParc de Beauval, one of Europe’s most renowned zoological parks, home to over 35,000 animals across 40 hectares, to develop a refreshed brand identity and immersive visitor experience.

The client’s goal was to modernize their visual identity while enhancing both digital and physical touchpoints for visitors. This included creating a cohesive branding system that communicates the park’s wonder and diversity, as well as updating printed materials like maps, visitor cards, and packaging. Objectives also included improving user experience on the website to make planning visits seamless and enjoyable.

Our approach was to design a vibrant, approachable, and flexible brand identity that captures the excitement and richness of Beauval’s animal world. We developed a new logo, visual language, and printed materials, and enhanced the UX/UI of their website to guide visitors smoothly from discovery to experience. The result is a cohesive brand presence that elevates the ZooParc de Beauval experience, making every visit unforgettable, from planning online to exploring the park itself.