In this project, we collaborated with Laarvee to launch the PEA001 ‘ICE’, a limited-edition timepiece produced in only 100 units worldwide. Conceived as more than a watch, the project aimed to create a collectible object that blends technical precision with a strong visual and narrative identity.

The client’s objective was to position the ‘ICE’ as a premium and experiential product, building on the success of previous collaborations while reinforcing exclusivity and craftsmanship. With its stainless steel construction, Japanese Miyota automatic movement, and distinctive black and blue bezel paired with a custom monogram dial, the watch required a creative direction that matched its technical sophistication.

Our approach was to develop a cinematic universe set in a frozen mountain landscape, where ice and time are deeply interconnected. Through storytelling and visual sequences, we illustrated the transformation of this environment from solid ice to gradual melting subtly evoking themes of time, rarity, and environmental change. We worked across world-building, branding, marketing, and product development, including the colorway and prototyping of the watch. The result is a cohesive and immersive project that elevates the timepiece into a narrative-driven collectible experience.