In this project, we collaborated with Pizza Delamama, the food brand created by Mister V, alongside Flower Instincts, to craft a unique crossover between gastronomy and streetwear through a series of limited-edition sneakers inspired by iconic pizza flavors.

The client’s vision was to create something unexpected and memorable translating the identity of each pizza into a distinct sneaker colorway while maintaining a cohesive and collectible system. Five exclusive designs were developed, each limited to 100 pairs worldwide, resulting in a total of 500 highly sought-after pieces. Each pair was crafted using premium Italian materials and ethically produced in Portugal, reinforcing both quality and authenticity.

Our approach was to build a playful and immersive universe centered around a kitchen-to-factory narrative, where pizza dough transforms into fully realized sneakers. We developed the full world-building and storytelling direction, designing teaser campaigns that follow the creation process of each colorway. We also defined the thematic direction, color palettes, and created custom packaging inspired by each pizza, complete with unique embossed details. The project was brought to life through a dedicated photoshoot featuring Mister V, showcasing both the sneakers and their packaging. The result is a bold and unconventional collaboration that blends food culture, design, and storytelling into a highly collectible experience.